Everything You Ever Wanted to Know About Email Marketing

Do you use email marketing? I bet you don't, or you wouldn't be reading this Hub. Email marketing is a great way to build your brand and keep in contact with past, present and future customers. Here are some of the best tips I've got to get the most out of your email marketing campaign.

• Email marketing is not hard. I know it seems complicated, but with email marketing software like Constant Contact, creating professional emails is really easy.

• HTML isn't necessary. Programs like Constant Contact make it easy for anyone to create gorgeous templates. I actually don’t like it when a client wants to complicate it and makes me use HTML. Me ‘n HTML don’t get along so well.

• The best days to send emails are Tuesdays, Wednesdays and Thursdays. Because on Mondays people are bombarded with email and are likely to delete yours. On Fridays everyone wants to play hooky, so they don’t want to read your email.

• Emails don’t have to be sales pitches. I like to send useful articles about marketing to my contacts. Things that they will find helpful, but also things that will remind them how super smart I am when it comes to marketing.

• There is a way to target your list. I HATE untargeted email lists. I don’t buy lists. But if you start slow, you can ensure you send your emails to people who actually kind of care. And might buy from you.

• Email doesn't always equal spam. You can get good results from email marketing (as long as you’re not slimy about it). Email is a great way to inform people about your product if done correctly.

• Tracking your results is easy. Email programs let you see how many people opened an email, how many clicked on a link and how many unsubscribed. You can try different days, times and subject lines to see which get the best results.

• Email marketing isn’t dead. I brought this debate up before but still stick to my guns. Email is a great way to reach a wider audience.

• Email marketing can save you thousands of dollars. Compared to other forms of internet advertising, email is cheap. So save your money on the ad in the Wall Street Journal and consider emailing a targeted list of future customers.

With all that said, why aren't you using email marketing as part of your overall marketing strategy? It's cheap, easy to use, and helps establish you as an expert in your industry.

I’m happy to say my next ebook is available now! If you want to unveil the “secrets” of email marketing, grab a copy of this ebook, Do-It-Yourself Email Marketing today.

This amazing ebook includes step-by-step instructions on creating effective email campaigns (going way beyond what I covered in my Email Secrets post recently), as well as:

• Examples of emails from a professional marketing firm
• Screen shots that guide you through the process
• BONUS! Email glossary for newbies to email marketing

Here’s the press release I put out earlier this week:

Marketing professionals, beware. The ebook was recently released, and is slated to be the go-to guide for creating effective email marketing campaigns. The ebook explains step-by-step how to create targeted email campaigns.

“The secrets marketing consultants have been using for years are being blown out of the water, ” stated ebook author Susan Payton. “Small businesses can take control of their email marketing without having to spend thousands of dollars they can’t afford for a marketing professional to create them.”

This ebook provides detailed instructions for creating email campaigns to promote your business, as well as sample templates and resources. The ebook is available for download at www.marketingebooks.biz for $19.99.

It’s a great value at $19.99.